Incorrect information can very easily ruin your day.
Missing the bus because of an outdated timetable, missing out on love because of an incorrect phone number, missing the point of a joke because someone told the punchline wrong — all of these day-to-day frustrations could be avoided with accurate data.
However, having accurate data is even more vital when it comes to business because the stakes are often much, much higher. Corrupt data can cost your company its reputation, customers and revenue. Gartner reported that the average financial impact of poor data quality is $15 million per year in losses.
Whether you work in marketing or not, it’s undeniable that metrics are a big part of your life.
We use metrics every day to measure so many things — most of the time, we don’t even notice. Filling up your car’s tank with fuel and working out how much the price has increased since your last tank, for example. Or when you read the grades on your kid’s report card or even the 5-star system that you use to determine whether a movie is worth watching. …
For many professionals, the term data integration is entirely alien. Worse still, lots of the time, explanations of the data integration process require a degree in software engineering to read. It’s enough to scare off even the most confident person.
So, we’ve decided it’s time we break it down a bit, so you can answer the question: ‘ what is data integration?’ and understand it, too. Here’s a super simplified problem and solution explanation of the data integration process to get us started:
Let’s imagine you’re facing a common problem; in your business, you use various tools that help you…
As marketers, we regularly come into contact with new and emerging acronyms, industry-related jargon and technical definitions, all of which can be tough to keep up with.
It’s common to feel out of your depth in this space and so, as marketers working in the tech industry, we like to keep things simple. Have you found yourself asking what is a data warehouse? In this blog, you’re going to learn what a data warehouse is and the benefits and drawbacks of data warehousing.
A data warehouse is a place where companies store their valuable data assets including customer data, sales…
According to a recent study, 54% of social users will take to social media to search for reviews and recommendations when trying to find out more about the products or services offered by a particular brand. If they can’t find what they are after, there’s a strong likelihood that they will seek out a similar offering from a competing brand. For this reason, it has become essential in this day and age for all brands to have a presence on social media.
But not just any social media presence, it needs to be a strong social media presence.
Marketing a B2B SaaS product isn’t for the faint-hearted. It’s an entirely different ball game to the likes of e-commerce and most other forms of marketing due to its complex customer journey, high level of input needed from multiple parties within the business you are targeting, and the constantly evolving nature of the product itself.
In this blog, we’ve laid out 8 actionable tips and insights specifically for B2B SaaS marketers. But first, let’s get a better understanding of the definition of B2B SaaS marketing.
First off, SaaS stands for “ Software as a Service “ and is essentially a…
Creating an effective marketing strategy entails more than just writing out some bullet points about what you think you might produce or aim to achieve over the next couple of weeks, months or a year. In order to market successfully, you need to have a number of solid components to focus on.
A marketing strategy is a methodically designed plan created to outline and guide marketing activities with the aim of achieving specific outcomes. It’s the foundation upon which marketing decisions are made. …
It can be said that almost every organisation that’s currently active in the market makes use of big data. And nearly every department in a company can benefit from the insights that big data can offer. But handling vast amounts of information can come with problems as well as benefits, which we will explore later on in this post.
But first, what is big data? And how is it categorised?
Big data is a broad, rapidly evolving topic. As a marketer, when you first hear the term, you may not think that it’s something that you need to be “in the know” about. It sounds far too technical, and perhaps it’s only utilised by the large global enterprises who have the many various specialised departments necessary to handle such a thing… right?
Well, not quite. Whilst the large enterprises certainly have the upper hand in terms of resources, that does not mean that start-ups and SMEs should just sit back and watch as they reap all of the advantages that…
Whether you’re B2B or B2C, product-based or service-focused, a newbie in the field or a seasoned professional, automation is an integral part of marketing today.
Let’s keep things simple. You’ve come here to learn about marketing automation… to answer the questions: what is marketing automation, what are the benefits of marketing automation, how do I effectively use marketing automation… and so on.
Here are the straightforward answers to these super-important questions:
Marketing automation refers to the process of utilising innovative digital technology and software to efficiently automate a wide range of repetitive tasks and activities that would otherwise be done…