Customers hate to be left in the dark after signing up for a new app or SaaS product, especially after receiving constant contact and personalised marketing up until the point of sale or download. It can make a user feel abandoned as if all you care about is money.

Over 90% of customers think companies “could do better” when it comes to onboarding, that’s an alarming statistic considering that the modern market industry prides itself on putting their customers first.

In this blog, we will explore the practice of customer onboarding as a way to enrich your customer’s knowledge and…


Making marketing better with one platform: Have confidence that your users receive the right message, at the right time via the right tool.

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