Originally posted on hurree.co The martech industry is booming; despite pleas in the business community that many companies have failed to keep up with digital transformation, studies show that the average large enterprise has up to 120 tools in its martech stack. Martech tools are great, of course; it’s possibly…

Originally posted on Hurree.co Business intelligence (BI) is a tool that is used to help businesses gain deeper insights into their company and their customers in order to make more data-driven decisions. According to Tableau, Business Intelligence originally surfaced in the 1960s as a system of sharing information across organisations…

Originally posted at https://blog.hurree.co/ The role of a product marketer can be tricky to define, despite the fact that it is a prominent department in many B2B and B2C businesses. According to Hubspot:

Introducing The Ultimate Guide to Omnichannel Marketing; in this guide, we will give you the fundamentals of omnichannel marketing and deliver an in-depth understanding of how to transform your brand into a fully formed Omnichannel Ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the practice of creating a seamless shopping experience for your customers…

As a marketer, you likely have a rather extensive vocabulary when writing for your industry, and you’re always hot on the tail of any new marketing trends or buzzwords. We know this to be true because here at Hurree, we’re obsessed with marketers and how they work. …

Big data has become a fundamental tool for businesses across a wide range of industries. This is especially true within marketing departments, where big data can be responsible for informing the team on key customer behaviours and industry trends. With this knowledge, marketers are then armed with data that allows…

Author: Stevie Langford As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones. …

Customers hate to be left in the dark after signing up for a new app or SaaS product, especially after receiving constant contact and personalised marketing up until the point of sale or download. It can make a user feel abandoned as if all you care about is money. Over…

Do you ever get a niggling feeling, like someone is watching you? Conversations overheard, habits recorded, footsteps followed slowly down lonely streets — a constant heavy feeling, like someone or something is looking over your shoulder. In the physical world, these occurrences would make the hair on your arms stand…