Big data is a broad, rapidly evolving topic. As a marketer, when you first hear the term, you may not think that it’s something that you need to be “in the know” about. It sounds far too technical, and perhaps it’s only utilised by the large global enterprises who have the many various specialised departments necessary to handle such a thing… right?

Well, not quite. Whilst the large enterprises certainly have the upper hand in terms of resources, that does not mean that start-ups and SMEs should just sit back and watch as they reap all of the advantages that…

Whether you’re B2B or B2C, product-based or service-focused, a newbie in the field or a seasoned professional, automation is an integral part of marketing today.

Let’s keep things simple. You’ve come here to learn about marketing automation… to answer the questions: what is marketing automation, what are the benefits of marketing automation, how do I effectively use marketing automation… and so on.

Here are the straightforward answers to these super-important questions:

What is marketing automation?

Marketing automation refers to the process of utilising innovative digital technology and software to efficiently automate a wide range of repetitive tasks and activities that would otherwise be done…

[Infographic] Explain The 3 V’s of Big Data. Hurree — The Segmentation Company.
[Infographic] Explain The 3 V’s of Big Data. Hurree — The Segmentation Company.

Big Data. It’s a word that you’ve likely heard a lot, but what does it really mean?

Big data refers to large sets of raw data, data that are structured, semi-structured or unstructured. The data itself is collected from a variety of sources, ranging from business transactions and smart devices to photographs, videos, search engines and social media (to name just a few). This information is gathered, recorded, stored and analysed with the purpose of uncovering actionable insights that add further value to your brand.

The thing is, big data isn’t just a static entity; it’s constantly growing as technology…

As a new business owner, it’s a common misconception to believe that once the sale is made, and money has exchanged hands, that your work is also done, and you are free to move on to bringing other prospects further down the sales funnel.

“Misconception?” I can hear you say…

The truth is that this is only half the job. Acquiring new customers is great, but your business will never last the long haul unless you consider your customer retention, and this is where customer onboarding comes in.

What is Customer Onboarding?

Your customer onboarding process starts from the moment a sale has been…

Is there anything worse than the niggling feeling that no-one wants you at the party?

Whether it’s unintentional or just plain paranoia, nobody enjoys feeling like they’re getting the cold shoulderespecially not your customers. It’s a phenomenon known as perceived indifference, and it’s the reason why 68% of people leave your business; your customers think that you don’t care about them.

As a startup, you’ve spent a lot of time crafting your brand image, content, value proposition, marketing strategy, etc., to convince prospective customers that you’re the right choice for them. Now, we know that this takes a…

Data integration can be a confusing topic, particularly if you’re not a Data Solutions Architect or someone who has practised or studied the art of data integration. So if you’re a marketer (like me), a business person, or just someone who wants to get an overview of the topic, then you’ve come to the right place. In this blog, I aim to explain data integration in marketing in a way that is clear, understandable and non-technical (as much as is possible!).

Let’s get started.

What does data integration mean?

Data integration, put simply, is the process of consolidating data from various sources into a single…

Human beings need connection; we crave it. Maslow’s hierarchy places our psychological needs of belongingness and love slap-bang in the middle of the pyramid. To deprive a human of these needs holds back their development and self-actualisation.

Perhaps, this need for connection is why modern humans are so addicted to social media. There are 3.5 billion social media users worldwide, and these users spend an average of 3 hours per day on their chosen sites.

What is Social Media?

Social media is a term used to describe websites and applications that facilitate the creation and sharing of content by users. The content that is…

When a brand introduces a new product or service to the world, 9 times out of 10, it already has a bunch of competitors out there. This is where the business owner (or marketing department if we’re talking about a bigger, more established brand) needs to get creative and figure out how to stand out and cut through the noise.

A great way of differentiating your brand from that of your competitors is through having a strong brand image.

How to Choose a Domain Name That Assists Your Online Marketing. Hurree The Segmentation Company. Guest post by Bizzmark Blog.
How to Choose a Domain Name That Assists Your Online Marketing. Hurree The Segmentation Company. Guest post by Bizzmark Blog.

Digital marketing has become a pillar of business success, brand awareness, and customer engagement, all in a very short timespan. Brands now rely on social media channels to connect with their target demographic and inspire interactions, while sponsored posts grant them more visibility and optimal targeting. Although some might succeed just fine on social media alone, building a website that portrays your key brand identity and your purpose is still essential.

It’s that one-stop-shop for your potential customers to fall in love with your app or business, get to know your offers, and of course, discover an entire library of…

How to Create Better Relationships with Your Customers: Multichannel Marketing. Hurree — The Segmentation Company
How to Create Better Relationships with Your Customers: Multichannel Marketing. Hurree — The Segmentation Company

There are few things more important for business success than having positive brand-customer relationships.

Yes, in order for your business to prosper in the modern world, your marketing and overall communications need to be personalised, relevant, and valuable to your customers and prospects. The internet can be a wonderful place but, if you’re a brand or a marketer, it’s an area that, unfortunately, you cannot totally control. Of course, when it comes to the likes of social media, your website, and your messages, you have the power to design, create, and promote anything that your heart desires with the ideal…


Making marketing better with one platform: Have confidence that your users receive the right message, at the right time via the right tool.

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