[Infographic] Explain The 3 V’s of Big Data. Hurree — The Segmentation Company.
[Infographic] Explain The 3 V’s of Big Data. Hurree — The Segmentation Company.

Big Data. It’s a word that you’ve likely heard a lot, but what does it really mean?

Big data refers to large sets of raw data, data that are structured, semi-structured or unstructured. The data itself is collected from a variety of sources, ranging from business transactions and smart devices to photographs, videos, search engines and social media (to name just a few). This information is gathered, recorded, stored and analysed with the purpose of uncovering actionable insights that add further value to your brand.

The thing is, big data isn’t just a static entity; it’s constantly growing as technology becomes more sophisticated, widely used and depended-upon by businesses and individuals alike. …

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