Sign in


Introducing The Ultimate Guide to Omnichannel Marketing; in this guide, we will give you the fundamentals of omnichannel marketing and deliver an in-depth understanding of how to transform your brand into a fully formed Omnichannel Ecosystem.

What is Omnichannel Marketing?

Omnichannel marketing is the practice of creating a seamless shopping experience for your customers no matter what channel or touchpoint on which they are engaging with your brand.

Customer’s today are comfortable using multiple different channels and devices to carry out their retail therapy; in fact, the average consumer owns ten digital devices and shops online at least once per month. To keep these…

As a marketer, you likely have a rather extensive vocabulary when writing for your industry, and you’re always hot on the tail of any new marketing trends or buzzwords. We know this to be true because here at Hurree, we’re obsessed with marketers and how they work. More specifically, we’re obsessed with making their lives easier.

So we thought, why not help out with one of the most essential and most jargon-heavy elements of marketing today: big data. …

Big data has become a fundamental tool for businesses across a wide range of industries. This is especially true within marketing departments, where big data can be responsible for informing the team on key customer behaviours and industry trends.

With this knowledge, marketers are then armed with data that allows them to make informed decisions on future campaigns to ensure that they are received in the best possible way by the target audience.

What is Big Data?

Big data does not just mean “more” data. It means there is so much data, that is mixed, unstructured, and accumulating at such a fast pace that…

Author: Stevie Langford

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones. In fact, according to research by Francis Buttle, it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.

But what does that mean for you? Should you go against all that you’ve learnt, that lead generation is key, that the aim of marketing is to draw in new prospects? …

Customers hate to be left in the dark after signing up for a new app or SaaS product, especially after receiving constant contact and personalised marketing up until the point of sale or download. It can make a user feel abandoned as if all you care about is money.

Over 90% of customers think companies “could do better” when it comes to onboarding, that’s an alarming statistic considering that the modern market industry prides itself on putting their customers first.

In this blog, we will explore the practice of customer onboarding as a way to enrich your customer’s knowledge and…

Do you ever get a niggling feeling, like someone is watching you?

Conversations overheard, habits recorded, footsteps followed slowly down lonely streets — a constant heavy feeling, like someone or something is looking over your shoulder.

In the physical world, these occurrences would make the hair on your arms stand on end, but what if this presence wasn’t in the physical world but rather an omnipresent shadow on your digital devices?

In the era of big data, we are all being followed; however, whether this practice is as insidious as a real-life stalker is still very much undecided. …

It should come as no surprise that online shopping has been growing year-on-year for the past decade. It’s not just down to the ever-changing nature of society: digitally-orientated behaviour can also be attributed to the increasing ability, capacity, intelligence, functionality and overall quality of mobile devices and digital platforms.

We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally. Not only that, some of us would, often, prefer to get our clothes, food, and general amenities online as…

Do you ever feel like you’re drowning in data, unable to gain the insights you need to achieve your business goals?

Businesses today use a multitude of third-party tools to carry out marketing and sales campaigns and ensure smooth operations day-to-day. All of these tools generate data and store it within their independent applications. However, this often means that data is locked in one place — unable to be accessed by different departments or combined with other data to give your customers a better brand experience.

83% of executives have admitted to this issue being present in their organisations, and…

Every marketing department wants to provide its leads and customers with a consistent omnichannel experience. The term ‘omnichannel’ is a relatively new one that gets thrown around by marketing professionals quite often. As a result, there can be a lot of confusion surrounding what exactly it means to have an omnichannel marketing strategy.

Throughout this post, we’ll aim to define omnichannel marketing and discuss some best practices for delivering a highly effective omnichannel customer experience.

Omnichannel Marketing Definition

An omnichannel marketing approach means providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless…

Data integration is quite possibly one of modern marketing’s best-kept secrets. With the power to save you time, increase efficiency and improve your customer experience, it’s hard to believe that more marketing departments aren’t making full use of the tactic.

Marketers are using an average of 12 tools to carry out their campaigns, with some using up to 31 — this can be overwhelming when applications are disconnected from each other, making full-picture marketing nigh-on impossible.

The problem we have described here is commonly known as a data silo, and data integration is the key to solving this issue for…

Making marketing better with one platform: Have confidence that your users receive the right message, at the right time via the right tool.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store