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The role of a product marketer can be tricky to define, despite the fact that it is a prominent department in many B2B and B2C businesses.

According to Hubspot:


Introducing The Ultimate Guide to Omnichannel Marketing; in this guide, we will give you the fundamentals of omnichannel marketing and deliver an in-depth understanding of how to transform your brand into a fully formed Omnichannel Ecosystem.

What is Omnichannel Marketing?

Omnichannel marketing is the practice of creating a seamless shopping experience for your customers…

As a marketer, you likely have a rather extensive vocabulary when writing for your industry, and you’re always hot on the tail of any new marketing trends or buzzwords. We know this to be true because here at Hurree, we’re obsessed with marketers and how they work. …

Big data has become a fundamental tool for businesses across a wide range of industries. This is especially true within marketing departments, where big data can be responsible for informing the team on key customer behaviours and industry trends.

With this knowledge, marketers are then armed with data that allows…

Author: Stevie Langford

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.

Customers hate to be left in the dark after signing up for a new app or SaaS product, especially after receiving constant contact and personalised marketing up until the point of sale or download. It can make a user feel abandoned as if all you care about is money.


Do you ever get a niggling feeling, like someone is watching you?

Conversations overheard, habits recorded, footsteps followed slowly down lonely streets — a constant heavy feeling, like someone or something is looking over your shoulder.

In the physical world, these occurrences would make the hair on your arms stand…

It should come as no surprise that online shopping has been growing year-on-year for the past decade. It’s not just down to the ever-changing nature of society: digitally-orientated behaviour can also be attributed to the increasing ability, capacity, intelligence, functionality and overall quality of mobile devices and digital platforms.


Do you ever feel like you’re drowning in data, unable to gain the insights you need to achieve your business goals?

Businesses today use a multitude of third-party tools to carry out marketing and sales campaigns and ensure smooth operations day-to-day. All of these tools generate data and store it…

Every marketing department wants to provide its leads and customers with a consistent omnichannel experience. The term ‘omnichannel’ is a relatively new one that gets thrown around by marketing professionals quite often. …


Making marketing better with one platform: Have confidence that your users receive the right message, at the right time via the right tool.

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