What Does Android Q Mean for Your Push Notification Strategy?

Android Q Push Notifications Best Practices Marketing Strategy Push Notification Strategy UX UI Design user experience mobile

But first, what exactly is Android Q and when can you get it?

Android Q is the latest operating system (OS) developed by Google.

  • Memory management
  • Process management
  • Security
  • System performance control
Android Q Push Notifications Best Practices Marketing Strategy Push Notification Strategy UX UI Design user experience mobile

How will Android Q affect your push notification strategy?

1. Focus Mode in the era of Digital Wellbeing

If you were born before the 2000s, it’s likely that you remember both sides of the technological revolution. The sluggish speeds of early internet access are a far cry from today’s super-fast mobile-data-access. Technology is so closely intertwined with modern life that it has started to have a detrimental effect on our health. So it makes sense that concepts like ‘Digital Wellbeing’ are on the rise.

Android Q Push Notifications Best Practices Marketing Strategy Push Notification Strategy UX UI Design user experience mobile
Android Q Push Notifications Marketing Strategy Push Notification Strategy UX UI Design user experience app users mobile

2. Privacy concerns bring changes to Location Services

Google is aiming to give users the power to control their data, claiming that there are almost 50 new features in Q that focus on security and privacy.

Android Q Push Notifications Marketing Strategy Push Notification Strategy UX UI Design app users push permissions mobile

3. Changes to notification functionality

Sometimes, the most subtle changes can have the biggest impact. Android Q introduces adjustments to the way that users interact with their push notifications.

Android Q Push Notifications Marketing Strategy Push Notification Strategy UX UI Design app users increase user engagement

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