Marketing is ever evolving, while some traditional marketing tactics are still lucrative, it is also important not be left behind when user behaviour changes and new technologies emerge. Marketers are, therefore, constantly on the lookout for new ways to reach and engage new users and build a brand presence.
Video marketing alone is a growing priority, therefore, it is no surprise that according to Hubspot 48% of marketers plan to add YouTube to their content strategy in the next year. But it doesn’t stop there. Live video streaming is becoming more and more in demand. In fact, looking at the bar chart below we can see that 63% of users in the U.S, ages 18–34 watched live-streaming content regularly in 2017.
From looking at the data above live video streaming seems to be in demand and therefore, is a huge opportunity that should not be missed.
What Is Live Video Streaming?
Live streaming video is, in its simplest form, the act of transmitting live video footage over the internet to an active audience. In the past live streaming was limited to a dedicated platform, but the great news is that this is no longer the case. Social media now allows you to reach a vast amount of users through live streaming to Facebook, Twitter and Instagram.
Live video streaming has been dominated by the gaming industry using Twitch but you are in luck … it’s not just for video games anymore.
So why should you care? Click here to keep reading and discover why…
